In today’s digital world, businesses need to find ways to stand out from the competition. One way to do this is by investing in digital signage solutions. Digital signage is electronic signage that shows information, promotions, and ads on digital screens. Unlike traditional forms of signage, digital signage can be updated in real time, making it an effective way to target customers with timely and relevant messaging.
New research by Global Market Insights, Inc. indicates that by 2023, the market for digital signage will exceed the $23 billion mark, making it an efficient tool for any company looking to expand its reach. Additionally, digital signage is highly customizable, allowing businesses to create unique campaigns that capture the attention of their target audience. When used effectively, digital signage can be a powerful marketing tool that helps companies increase brand awareness and drive sales.
Benefits of Using Digital Signage Solutions for Small Business
1. Dynamic Content Creation
Digital signage solutions help you create dynamic content to engage your audience. You can use it to display texts, images, videos, social media posts, news, weather forecasts, and much more. Its ability to harness various types of content makes it a powerful tool to help businesses relay their messages and retain audience attention.
You can also create a personalized playlist that contains different types of content. This is especially useful if you have a lot of content that you want to share with your audience but don’t want to overwhelm them. By customizing your playlists, you can organize your multiple content types in a way that is easy for your audience to take in, unlike static signage, which can only deliver a single message at a time.
2. Ease of Changing Messaging
Another main advantage of digital signage solutions is that it is easy to change messaging. This flexibility is vital in fast-paced environments, where information needs to be updated frequently. With digital signage, you can update your screen content easily in real-time with just a few clicks. This feature makes digital signage an ideal solution for businesses that frequently need to communicate up-to-date information with their audience. Businesses can also use this advantage to experiment with various marketing strategies at any time with minimal cost.
Updating traditional static signage is time-consuming and costly. If you want to change your message on a static sign, you will need to go through the process of designing, printing, and shipping the materials over to your location all over again. This lead time could last weeks and cause your business to lose the best timing to deploy your marketing plans. Digital signs can spare you the trouble and allows you to change your display content as many times as you want.
3. The Right Message at the Right Time
It gives businesses flexibility in delivering messages. You can schedule content to appear at specific times of the day, week, or month. This ensures that messages stay accurate and relevant at all times.
With traditional signage, businesses are limited to static images and text. But with digital signage solutions, they can change their messages as often as they like, in real time. Businesses can now deliver the right message at the right time, whether they’re promoting a sale or simply attracting attention to their stores or offices. In today’s competitive marketplace, that kind of flexibility can be invaluable.
For example, a retailer might use digital signage to promote the sale of winter clothing during the winter months, or a restaurant could use digital signage for advertising special menu items during peak hours. With digital signage, businesses can ensure their messages always stay relevant to their targeted customers. When the message customers see is what they have in mind, the chance of them taking interest in your brand or service increases.
4. Increased Attention and Retention Rates
In today’s digital world, businesses compete for attention like never before. Traditional static signage can only do so much to catch the eye of potential customers, and often doesn’t stand out from the rest of the visual noise. Today, businesses can leverage digital signage solutions to display a variety of dynamic content, making it more likely that they will capture the attention of passersby. Digital signage also offer interactive features that can effectively increase customer engagement and retention rates.
Recent research indicates that digital displays capture 400% more views than static displays do. Another study, conducted by Nielsen, shows an astounding 83% of people recall advertisements displayed via digital signage. Further analysis also proves that people remember 65% of all visually presented information, compared to 10–20% of spoken or written communication. These studies indicate that the benefits of digital signage are priceless to modern businesses.
5. Boosts in Sales and Impulse Purchases
One way digital signage solutions can help increase sales is by promoting impulse purchases. By displaying targeted messages and offers at high-traffic sites throughout the store, businesses can encourage customers to make spontaneous purchases they might not have otherwise made. Digital signage is also known to influence customers’ purchase decisions at the point of sale (POS).
In addition, businesses can also use it to increase people’s awareness of certain products and drive upsells. By using eye-catching visuals and graphics, companies can make their products seem more desirable, convincing customers to pay more for them. In today’s competitive retail landscape, businesses need to use every advantage to boost sales. With its ability to influence customer behavior, digital signage is one tool that no company should lack. Studies show that 19% of in-store buyers make impulse purchases after seeing digital ads.
6. Reduced Perceived Wait Times
One of the most frustrating things about waiting in line is not knowing how long the wait will be. Will it be 5 minutes? An 1 hour? Even a short delay can feel endless if you don’t know when it will be your turn. By providing information about the wait time, estimated time of completion, or current status, people are more likely to feel like they are not wasting their time.
In addition, businesses can use digital signage solutions to display entertaining or educational content that can help pass the time. This can be significantly helpful in situations where people are likely to be bored or impatient, such as in waiting rooms or airport terminals. By enhancing queue management with digital signage, shown to reduce perceived wait times by more than 35%, businesses can improve customer satisfaction and reduce frustration.
7. Improved Customer Experience
Digital signage is a versatile and interactive way to engage customers and enhance their experience. Businesses can use digital signage to provide information about new products, promote special offers, and even deliver customized messages based on customer preferences.
Additionally, digital signage solutions can create a more immersive and engaging shopping environment. For example, retailers can use video walls to display dynamic content that captures shoppers’ attention, which results in increased footfall to the store.
There are interactive features such as self-service kiosks with touch screens that let customers browse through information at their own pace. This, in turn, increases customers’ dwell time in the store. Studies have shown that many consumers have entered a store because a digital sign caught their interest.
8. Increased Sustainability & Reduced Operational Costs
Digital signage has numerous advantages over traditional print signage, including being more eco-friendly and reducing operational costs. By reducing the need to print posters, flyers, menus, and other collateral, digital signage saves paper and ink, thereby cutting down your carbon footprint. Since you can update the screens easily through a cloud-based content management system, this also saves you the manpower needed to replace your print marketing materials manually, boosting work efficiency significantly.
9. Easy Management
It can also help to ensure branding message consistency and reduce human error. Digital signage software typically offers a central content management platform that allows you to easily oversee and manage your display content across multiple locations. This can help ensure that your branding messages are consistent across all your areas.
For businesses that own multiple branch locations, it can be very challenging to manage and keep track of marketing campaigns across locations. However, digital signage solutions provide scalability, which makes it simple for large-scale businesses to be in full control of their digital content. The centralized control management platform allows you to audit and make uniform changes to all or just selected screens. You can also control the level of accessibility and assign your chosen staff, such as managers and administrators, as designated content creators.
10. Improved Internal Communication
In today’s business world, effective communication is essential to success. With employees spread out across multiple locations, it is no easy task to keep everyone on the same page. Traditional methods of communication, such as printed memos and newsletters, can be time-consuming and expensive to distribute.
Digital signage offers a more efficient and cost-effective solution. Businesses can ensure consistent communication across all offices by placing digital signs in high-traffic areas. In addition, digital signage can showcase employee achievements for recognition and enhance workplace motivation. By featuring employee spotlight stories or birthday messages, businesses can make employees feel appreciated and valued. As a result, digital signage can play a powerful role in improving internal communication.
According to a study by the American Psychological Association, 93% of employees who felt appreciated by their employer said that they are motivated to put in their best effort. Also, a recent study by Glint shows that disengaged employees are 12 times more likely to resign from their jobs than those who are highly engaged.
This shows the importance of appreciating employees for every company, and digital signage solutions can go a long way in addressing this issue. Good internal communication is essential for creating a better workplace culture and can lead to 25% higher work productivity.
Conclusion
Digital signage solutions are an essential and powerful tool for businesses in any industry that want to communicate with their customers more effectively. This tool can help you reach a wider audience, improve brand awareness, and increase bottom lines. Nowadays, as more consumers than ever obtain their information from screens, it is vital for businesses to make the most out of this trend, so they can stand out from their competitors.
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