Are you looking for ways to improve your customers’ retail shopping experience? A recent study revealed that 86% of consumers are willing to pay more for a great shopping experience.
One way to set your business apart from competitors, solidify your customer base, and boost your sales is to invest in digital signage.
In this article, we’ll cover 7 ways you can add retail digital signage to your business, helping you reach your goals.
1. Product Demonstrations
By showing how products are used, along with their unique features and benefits, digital signs enable consumers to independently discover preliminary product information.
This approach not only enhances the shopping experience but also allows retail employees to allocate their time more efficiently. Employees can focus on tasks, like stocking inventory. Then, they can engage with customers who are already informed. So, digital signs help customers learn about products and streamline the sales process.
2. Safety Guidelines
Safety guidelines are especially important in a post-pandemic world. Digital signage that displays safety measures and guidelines reassures your customers that you take a proactive approach to their health and wellness.
3. Real-Time Social Media Integration
Studies show that 76% of customers have bought a product they saw in a brand’s social media post. So, integrating your social media feeds into digital displays is one of the best ways to influence purchasing decisions. When you launch a marketing campaign on social media and display corresponding information in the store, more consumers are informed about the campaign and are more likely to participate in it.
Plus, in-store digital displays can increase your social media exposure and brand awareness. For example, showing a social media campaign with a QR code, on a digital sign, beside the checkout register encourages customers to scan the code while waiting in line.
4. Digital Catalogs
Digital signage displays can showcase popular items that you offer. If a customer wants to order a product in a different size, style, or color, they can easily complete the transaction through interactive digital signage.
Even non-interactive digital signs can effectively showcase a range of products, encouraging customers to seek further information from a salesperson. Thus, displaying product catalogs on digital signs improves customer experience by providing a personalized shopping experience they control.
5. Infotainment
Creating a positive customer experience relies on catering to the needs of your customers, especially those shopping with children or those who enjoy window shopping. Digital signage cloud software can display games and puzzles on your digital signs, keeping everyone entertained and creating an unforgettable experience.
6. Wayfinding Signage
Investing in wayfinding signage is a great way to improve customer satisfaction. Customers who wander around the store, unable to find an employee, become dissatisfied. Placing digital signs with the map of your store or a building directory helps customers easily find the products they are looking for.
Interactive wayfinding digital signage allows customers to take advantage of the digital signage technology. It makes customers feel more comfortable in the retail space, as it helps them navigate and understand their surroundings better.
7. Customer Review Hub
Certain digital signage software features allow you to display customer reviews on your screens. Showing reviews can build your brand image in a powerful and meaningful way. Highlighting a mix of positive and negative reviews and how the issues were handled can show the business’ commitment to customer satisfaction.
Getting Started
How can you use digital signage in a retail location? Ensuring a positive shopping experience for your customers depends on investing in effective signage. Installing digital signage in the retail environment improves the overall customer experience at the point of sale as well as influencing post-purchase decisions.
Getting started does not have to be overwhelming – choose digital signage with hardware and software features that are suitable for retailers.
You can learn more about NexSigns’ Digital Signage solution and connect with us on Facebook, LinkedIn, Twitter, and YouTube to get the latest info on digital signage!
