Have you ever been asked by frustrated patients regarding the wait time constantly? You are not alone. Many people have similar experiences in various medical practices. Digital signage for hospitals can make a huge difference in keeping the patients informed and improving the overall patient experience in the waiting rooms.
What is Digital Signage?
Digital Signage is a type of electronic signage that uses LCD, LED, e-paper, and projection technology to display digital information on a screen. It is used as a network of displays centrally controlled that is addressed individually to send data to multiple screens in texts, videos, and animated messages. It is controlled remotely via a central web interface.
Digital signage is a cloud-based system that is both economical and efficient. Simultaneously performing multiple tasks on various screens is one queue attribute of the digital signage system.
How Can Digital Signage for Hospitals Help?
Did you know that 70% of hospitals now provide digital communication systems? Compared to traditional paper flyers, digital signage for hospitals delivers any message and information faster and more effectively. In fact, 75% of caregivers and patients who observe hospital messaging on digital signage systems have reported that the content offers valuable health-related information and significantly improves their hospital experience.
Here are six ways digital signage for hospitals can help:
1. Alleviating the Stress of Wait Times
Apart from the occasional magazines and flyers found in doctors’ offices, patients don’t have much available to aid with passing the extended wait times. They are often left overwhelmed, annoyed, and unhappy. And this is where digital signage for hospitals comes in handy.
Digital signage for hospitals can alleviate perceived wait times and their associated stress by 35%. In fact, 83% of patients spend a considerable amount of time engaging with the digital content provided by a hospital. Digital signage for hospitals helps deliver necessary messages and information, such as wait time, to patients.
In medical waiting rooms, digital signage for hospitals can share health tips, current queue and wait time, and LiveTV broadcasts to distract the patients. Hospitals can also share information, such as upcoming community events, charity donations, and recent achievements with patients. By doing this, hospitals can connect with their patients better and enhance the overall patient experience.
2.Reduce the Burden for Nurses & Doctors
Patients are often frustrated in the waiting areas. They frequently visit the front desk to speak with the nurses and other medical members, further burdening the inundated employees. Here is where hospital digital signage can help.
64% of physicians believe that the IoT can alleviate the workload of nurses and doctors. With digital signage for hospitals, caregivers no longer need to rely on verbal announcements or be interrupted by frustrated patients who wish to get the latest wait time information.
Moreover, caregivers can ensure that patients are always engaged and informed by displaying healthy tips, LiveTV, and PSA on digital signage for hospitals. By doing this, hospitals can reduce patients’ perceived wait time and help free up the medical team, allowing the team to focus on completing the task at hand, reducing overall delays, and boosting productivity and efficiency.
3. Communicate Efficiently with Employees
Hospitals are busy environments. Nurses, physicians, and healthcare members are constantly helping patients and dealing with other urgent medical matters. With digital signage for hospitals, hospitals can ensure their staff always have access to the latest information.
There are many places across the hospitals to install digital signage. For instance, hospitals can place digital signage at the stations or high-traffic areas to share and coordinate with the medical team with minimal delays.
With digital signage for hospitals, hospitals can highlight medical members’ achievements, share motivating messages, and show appreciation whenever necessary. After all, employees who feel appreciated are 60% more inspired to work harder.
4. Safety and Security
As an emergency alert system, digital signage for hospitals can deliver PSA throughout the facility, warning patients and the medical team of imminent danger. It can also act as a guide to navigate people the safest route options to exit the building.
Nonverbal communication constitutes 93% of effectiveness, whereas spoken language only represents 7%. During usual operation hours, the digital signage for hospitals can educate and inform the staff and patients of general safety procedures. Hospital digital signage can also display building directories in the lobby, elevator, and across the premises.
5. Build Authority & Credibility
Use digital signage for hospitals to deliver core values, share recent achievements, and introduce proud medical team members to hospital patients and visitors. Celebrate hospitals’ donors on digital signage in the lobby, in the waiting areas, and across the hospitals. Share a list of the generous organizations behind your facility so your patients know who is behind your facility.
With digital signage for hospitals, hospitals can share any information to gradually build credibility and enhance patients’ trust in the hospitals.
6. An Additional Income Stream
Hospital digital signage can generate additional income for the practice. Hospitals can partner with local businesses or product providers to advertise and promote their products or services. Hospitals can display verified promotional information in the waiting room, staff areas, and other public areas.
Cost-Effective Digital Signage for Hospitals
Research revealed that hospitals waste $12 billion/ per year from inefficient communications. Digital signage for hospitals, on the other hand, is a cost-effective tool for efficient communication. Unlike traditional paper flyers, digital signage allows hospitals to make updates with minimal delay. In addition, with the right solution provider, digital signage comes with relatively low maintenance costs.
Having digital displays at your hospitals can make all the difference, assuming you have the right solution provider. Ideally, you want to go with an experienced total solution provider so they can help you identify and provide you with a proposal that fits your business.
You can learn more about NexSigns’ Digital Signage solution and connect with us on Facebook, LinkedIn, Twitter, and YouTube to get the latest info on digital signage!
