Digital signage is an essential element in today’s movie theaters. From improving efficiency at the concession stands to delivering targeted messaging, it’s a proven asset that enhances customer experience.
With digital signage, theaters can maximize sales potential by customizing their displays’ content to target specific audiences and highlight membership offers that drive customer engagement and loyalty. Discover how digital signage can help engage movie-goers and grow the business below:
Enhance the Concession Experience
Since the concession stand is one of the busiest areas in any movie theater, it is a prime spot for influencing customer purchase decisions.
Here are some benefits of digital menu boards at the concession:
- Clear Visual Appeal: Enhance your visual content with vivid animations and customize your menu to showcase your top deals and promotions. Leverage high-definition screens to display high-quality food images and videos that appeal to customers and drive sales.
- Real-Time Offers: Take control of your promotions with the ability to launch promotional campaigns at any time, maximizing sales opportunities as arise. This flexibility allows you to target customers with timely, up-to-date offers that boost engagement and sales.
- Effortless Menu Updates: Features like the Editable Animation System make it easy to update prices, offers, and more while ensuring the animations remain intact without needing a designer.
- Centralized Content Management: Digital signage software enables you to remotely control content from a central location. For locations that require unique content, like different prices or promotions, it lets you easily show the right details.
Example:
When managing promotional content in the lobbies of movie theaters that offer different viewing experiences like IMAX or UltraAVX, using movie theater digital signage allows for easy implementation of unique ads for those locations. A beneficial feature for managing such theaters is the Display Persona System. This feature allows you to assign personas to each display and link specific attributes to the content. The system then matches them, ensuring that the right content is shown at the right location. So, you can specify the location with IMAX and/or UltraAVX attribute, and then the IMAX promotional content will only be shown in the theater that offers IMAX.
Memorable Movie Theater Experience
Beyond its operational benefits, digital signage has a direct impact on the overall theater experience. By seamlessly integrating engaging content and enhancing the theater’s atmosphere, it ensures that each visit feels special.
Here’s how digital signage elevates the movie-going journey:
- Showtimes and Movie Trailers: Digital screens can display showtimes, seating availability, and trailers for upcoming movies.
- Wayfinding and Information: Large theaters can use digital signage to guide customers, including showing directions to washrooms, specific theaters, and exits.
- Community Engagement: Digital signage at the entrance can promote local events or community messages, like fundraisers or themed movie nights.
- Immersive Experience: Theaters can use digital signage to set the tone for different movie genres. For example, they can display dark visuals for horror movies or colorful, vibrant images for family-friendly movies.
Bonus:
By choosing digital signage in comparison to its traditional paper counterpart, the ongoing printing costs of creating and replacing paper displays are eliminated. Since all updates are made online, this significantly decreases the resources used and time spent on content management.
Final Thoughts
With digital signage now an important element in movie theaters, it offers significant benefits in many scenarios. From eye-catching digital menus at the concession stand to leveraging cloud software for better customer engagement, theaters can easily catch customers’ interest and build loyalty. Real-time updates also ensure that customers are always in the loop about timely promotions that cater to their preferences.
You can learn more about NexSigns’ Digital Signage solution and connect with us on Facebook, LinkedIn, X, and YouTube to get the latest info on digital signage!
