Digital signage systems are incredibly effective for engaging customers, sharing information, and promoting products or services. These digital signage systems use digital displays, such as LCD or LED screens, to display content that can be updated in real-time, either remotely or through a local network. Recent research has found that digital displays capture 400% more views than static presentations.
This article will look at how digital signage systems work, including the components that make up a digital signage network and the hardware and software required to implement a digital signage system.
Components of a Digital Signage Network
A digital signage network typically consists of three main components: digital signage content, a digital signage content management system (CMS), and playback hardware. In addition to these three essential components, we’ll also explore the infrastructure required to execute cloud digital signage systems.
Digital Signage Content
Digital signage content is the information that is displayed on digital screens. The content can include text, images, videos, and interactive content. Content can be created in-house or purchased from third-party providers.
Digital Signage CMS
The digital signage CMS (content management system) is the software used to manage digital signage content. CMS software is usually cloud-based, allowing the digital sign network to be updated and controlled remotely. Premium CMS display typically includes tools for creating, editing, scheduling, and distributing content.
Media Player
The media player is the equipment that displays the content on the digital signage LCD or TV screens. Digital signage systems include media players that “talk to” the digital screens. Therefore, the playback hardware must be compatible with the digital signage CMS and the digital screens for a seamless management process and user experience.
Essential Digital Signage Systems Hardware
You’ve likely already come in contact with a digital signage network through LED or TV screens at a restaurant, airport, museum, or event. The screens are the consumer-facing aspect of the network, which consist of two major components – the display and infrastructure.
Digital Signage Systems Display
The display of creative signage systems is a fundamental component of the network, as it is the primary medium for displaying the content and interacting with consumers.
Commercial-grade digital signage TV screens are a popular choice as they offer a high resolution and a large screen size, making them suitable for displaying high-quality images and videos. In addition, TV screens can be wall-mounted or placed on a stand, making them ideal for various locations.
Wall-mounted digital signage displays are an excellent option for businesses that want to capitalize on wall space. These displays can be mounted on the wall or a stand and are typically larger than desktop displays, making them suitable for high-resolution images and videos. In some cases, businesses may use digital signage with multiple displays; this means more than one display connected to create a video wall.
Infrastructure of Digital Signage Systems
The infrastructure of a digital signage system is the backbone that supports the content’s display and management. A digital sign display infrastructure includes the software, a media player or a computer, a connection to the data center via network, and cabling linking each component.
A digital signage computer is a device that runs the content management system (CMS) and generates the video output that is sent to the display. This computer can be a standard PC or a specialized media player. The computer, such as a Nano-PC 3, should have enough processing power, storage, and graphics capabilities to run the content management system and the video output smoothly.
A digital signage connection is how the computer communicates with the display. This connection can be through wired or wireless methods such as HDMI, VGA, DisplayPort, Ethernet, or Wi-Fi. The type of connection chosen will depend on the display, the computer, and the location of the digital sign.
A networked system requires a reliable and secure network infrastructure, such as routers, switches, and cabling. Networked digital signage is connected to a cloud-based network, allowing remote content management. In addition, well-established digital signage networks allow for easy control and monitoring of the system and the flexibility to update and manage the content remotely.
It’s also important to note that a reliable power source, cooling, and climate control are needed to run the digital signage system properly; this is particularly important for outdoor digital signage or in harsh environments.
How Much Does a Digital Sign Cost?
The cost of a digital sign depends on several factors, including the display’s size and resolution, the content type, and the CMS’s complexity. As a result, the cost can range from a few hundred dollars for a simple system to tens of thousands of dollars for a complex system. Additionally, the price of a digital signage network includes hardware, software, and installation costs.
Implementing Digital Signage Systems
Executing digital signage systems can be challenging if you don’t have extensive experience managing CMS software, installing audio and visual hardware, and have a deep understanding of how signage works.
There are different digital signage system providers in the market. To achieve the most optimal and cost-effective outcome, We recommend consulting with a professional digital signage provider that provides a one-stop solution to ensure you implement the proper infrastructure that allows the system to add value to your business.
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