Gamification, a term that gained popularity in 2010, involves integrating game-like elements into business strategies to enhance engagement and promote communication. Have you considered combining gamification with digital signage to optimize your workplace? Despite initial skepticism, a 2019 survey by TalentLMS revealed promising results: 79% of participants reported feeling more motivated and productive when learning in a game-like environment. Today, many businesses have adopted gamification to improve internal communication and reap its numerous benefits.
Importance of Gamification & Digital Signage in workplace
Like most business strategies, gamification also requires you to implement several tactics for it to be effective. In the workplace environment, you can mark gamification progress and behavior through:
- Badges
- Points
- Levels
- Progress bars
- A type of virtual currency
- Leaderboards
- Virtual and real-world teammates
A great example of a company that used gamification to achieve success is Fitbit, a company based in San Francisco. The company makes wearable activity tracking devices, which measure the steps a person climbs, quality of sleep, and the steps you take, among others. Their devices measure the metrics associated with physical fitness and health.
The company came up with a series of tasks for customers to complete, after which they get rewarded. This strategy saw the company sell 55 million fitness trackers in 2016, and the company intends to reach up to 105 million units every year by 2022.
Fitbit lets consumers create groups and join teams, whereby they can compete with each other. And all the rewards given are virtual. Just like that, it has become a company culture.
However, for gamification to become a success, businesses need tools to display the game-like features. And that’s where digital signage comes in.
Top Benefits of Gamification & Digital Signage in workplace
Digital signage enhances corporate communication by offering visually engaging methods that may not be easily imagined otherwise. However, its success hinges on employing clever tactics. Here’s what gamification relies on.
1. Motivation
For gamification to become successful, it requires motivation. Why’s that? Well, to influence behavior. The internal motivators like the feeling of accomplishment and external motivators like points have to balance.
Digital signage is the best way to boost motivation. How so? By visually displaying public leaderboards that show progress. That way, employees are motivated to work harder.
2. Meaning
Additionally, gamification will achieve the desired results if the rewards given have meaning. Yes. Points and badges may be enough for some, but to others, they might be insignificant. So, what the solution? Ensuring the rewards make sense in the real world through incentives such as bonuses. That way, employees get motivated.
Here, you can use digital signage media players to display the value of the rewards given. Moreover, you can use the visual representation to give regular updates. You can use graphs or charts to show the bonuses that have been distributed.
3. Momentum
In-game systems must also keep the employees engaged. Users want to feel that the difficulty of every task matches up to the reward given. Otherwise, they may become disinterested.
However, if you use visual representations, then you can get the employees’ attention by showing them that the challenges are progressing. The signage should show how the goals are broken down, and the public leaderboard must be regularly updated.
Top Uses of Gamification & Digital Signage in workplace
When it comes to gamification, businesses have to make sure that their digital signage systems deliver the expected results. The digital signs have to be influential enough to users. Here’s how to achieve that.
1. Make sure information is as visual as possible
Frankly, visual representations stand a better chance of influencing users compared to plain text. Therefore, a business has to use visuals to display the most important pieces of information. Charts and graphs do a great job. Besides, they make it easier to understand information.
2. Visual progress
Additionally, digital screens are a great way to show goal progress. That is why you find charities displaying donation progress using pie charts and graphs. By doing so, they make sure to encourage people to push towards the set goal until it is accomplished.
However, a business has to make sure the visual representation is in sync with the database. Why? To make sure they only provide factual and accurate information.
3. Gamification and digital signage: display current trends
To achieve success using digital signs, a business has to present the current trends on digital screens. It helps to compare progress within the organization to tell you what is trending positively. Moreover, it is an excellent way to show businesses how they stack up against those in the same industry.
4. Raise the stakes by creating actual competitions
Encourage competition among employees and departments using gamification to boost motivation and results. Implement workplace competitions by publicly showcasing team progress, KPIs, and goals on leaderboards via digital signage. This transparency fosters accountability and motivates teams to aim for higher rankings. Offer incentives like badges, points, and real-world prizes such as bonuses or gift cards to motivate them to reach higher goals.
5. Celebrate success
Most importantly, you have to celebrate success. When an employee or team members win a competition, make sure to display their win on all the screens. The public recognition will motivate them, and it will also encourage participation.
6. Get the employees to promote your products
This strategy is known as “dogfooding” and is highly effective in both gamification and digital signage. Essentially, you can incentivize employees who promote your products by awarding them points. These points should be redeemable in the real world for rewards like free vouchers or lunches.
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