Are you pursuing your dreams of opening a food truck? How about trying to attract new customers? Whether you are starting out or already have an established food truck, digital menu boards are a great way to stand out and streamline operations.
This guide explains how to use digital signage in your food truck business. From selecting the right signage to installing and managing the cloud software is all outlined below.
Selecting the Right Food Truck Digital Menu Board
There are countless types of digital menu boards on the market. Here are some factors to consider before you choose your digital signage display:
1. Screen Size & Type
The first factor to consider when selecting your digital menu board is the size. Your display needs to be large enough for customers to read without taking up too much space on your truck. Most food trucks choose a digital signage display between 24 and 36 inches.
Bonus Tip: Be sure to consider the different display brightness options that accommodate an outdoor setting.
2. Weather Resistance
Since most food trucks operate outside you want to choose signage that can withstand the weather. A traditional non-digital menu board raises concern about its material’s durability when exposed to sun or rain. On the other hand, digital displays are resistant to dust and water are the most reliable choice.
3. Power Requirements
It is important to be aware of signage options when your food truck has limited power options. Ensure the sign you select is compatible with your electrical setup, such as a 12V DC power source or 110-240V outlet.
4. Connections
Digital signage connects and operates differently, like operating on Wi-Fi or Bluetooth. It is essential to remember that you may not always be present to control your signage in-person. So, choose digital signs that update remotely and are compatible with the connections available on your truck.
Understanding Digital Signage Software
When selecting a digital signage software provider, it’s important to consider if they are a system integrator or a total solution provider.
A system integrator does not develop their own products, instead it assembles a finished product from existing third-party vendors.
On the other hand, a total solution provider designs and develops their own hardware and software to create cohesive, high-performing solutions. It is recommended to choose a total solutions provider since in-house development capabilities offer greater control over the integration of software and hardware, meaning fewer compatibility issues and more future-proof products. Additionally, it is typical for total solution providers to offer personalized services like Graphic Design and Technical Support that specialize in digital signage. This allows you to have a tailored experience from beginning to end.
Useful Features You Should Know About
Remember to look for a provider that has features that are specifically beneficial for your business. Here are some useful features to look out for:
- Editable Animation System: Say goodbye to waiting on a designer for every little update! With this feature, the design team will convert your menu designs into fully editable animation templates. You can easily update prices, items, and images without losing the captivating animation.
- Image Slideshow: show multiple images the way you want to solidify your brand identity with this feature. Just upload your high-quality images to the online platform and let it create a dynamic slideshow that catches your customers’ attention.
- Scheduled Publishing: This feature allows you to focus on the operations and logistics of running your business by letting you easily schedule your content in advance. As a result, your latest seasonal offers or limited-time promotions will automatically publish at the scheduled date and time, ensuring your content is timely and ready to capture passersby’s interest.
- Video Playback: do not hesitate to include videos in your menus to attract customers. The Video Playback feature scales your videos and syncs the audio without losing any quality.
Ultimately, choose a digital signage software provider that ensures your digital displays are reliable and help build brand identity and customer base.
Create the Right Menu
A creative menu not only reinforces your branding but also plays a key role in turning potential customers into loyal clients and improving your visibility. With digital signage, you have the ultimate flexibility to create a vivid, dynamic menu that catches customers’ attention and drives sales. Using digital menu boards rather than their traditional non-digital counterparts, allows you to easily update and customize your content on the go.
The following are important considerations when making a creative menu:
- Typography: Using certain types of fonts and sizes draws customer attention to important items and helps the flow of your menu.
- Images: Include photos of your dishes and your logo. Customers are more willing to order something when they can visualize what it looks like.
- Simplicity: remember that creating a complex menu can overwhelm customers. Keep it fun and easy to read!
Final Thoughts
Are you ready to stand out with digital signs in your food truck? Choosing the right digital signage gives you flexibility in updates, adds visual appeal, and engages customers. To learn more about what digital signage solution is right for your food truck, consult an expert.
You can learn more about NexSigns’ Digital Signage solution and connect with us on Facebook, LinkedIn, X, and YouTube to get the latest info on digital signage!
